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Rank higher on Google Maps, get found by patients, and beat competitors with our new fully managed and cost-effective local SEO service package tailored for healthcare providers.
We’ve distilled 5+ years of local SEO expertise into our services
You’re a healthcare provider, clinic owner, or medical practice manager. You don’t have time to manually do a laundry list of factors that could improve your rankings.
You simply want to know the immediate actions you can take to attract more patients.
These online strategies are designed to optimize your digital presence, improve local search rankings, and ensure your practice appears prominently on Google Maps. Follow them in this logical order, starting with foundational steps.
Fill out your practice name, address, phone number, opening hours, website, high-quality photos of your clinic, and detail your services like “HIV testing.”
Enable messaging
Post weekly updates e.g. health tips or clinic news.
Request patient reviews via post-appointment emails with a direct link to your profile.
Respond to all reviews within 24 hours.
A fully optimized Google Business Profile is the cornerstone of local SEO, boosting visibility in local search and Google Maps.
Reviews and regular updates build trust and improve rankings.
Audit your name, address, and phone number (NAP) for consistency with your Google Business Profile.
Update listings manually or via a service like Yext to ensure exact matches.
Set Google Alerts for your business name to monitor new listings and re-audit every 3 months.
Consistent NAP data prevents ranking penalties, builds trust, and strengthens local SEO and Google Maps visibility.
Sign up for Google Keyword Planner or a paid tool like Ahrefs. Enter seed keywords like “HIV testing” with location modifiers (e.g., “in California”).
Select 5-10 keywords with 100-1,000 monthly searches and low competition.
Incorporate keywords into page titles, headers (H1, H2), and content at a 1-2% density (e.g., “HIV testing in California” in a blog title).
Use Google Analytics or Search Console to track keyword performance monthly and update content with trending terms.
Local keywords align your website with user searches, improving local SEO and Google Maps rankings by connecting you with nearby patients.
Visit schema.org to learn about LocalBusiness schema. Use Google’s Structured Data Markup Helper to generate JSON-LD code.
Add the code to your website’s head section using a CMS plugin like Yoast SEO. Include details like address, hours, and services.
Validate the markup with Google’s Rich Results Test and fix any errors.
Submit updated pages to Google Search Console for indexing and check rich results monthly.
Structured data creates richer search results, increasing click-through rates and supporting local SEO and Google Maps rankings.
Test your website using Google’s Mobile-Friendly Test (search.google.com/test/mobile-friendly).
Switch to a responsive WordPress theme or hire a developer via Upwork if issues are detected.
Optimize by compressing images with TinyPNG, using mobile-first CSS, and ensuring buttons are thumb-friendly (minimum 44px).
Test on iOS and Android devices. Prioritize fixing pages with high bounce rates using Google PageSpeed Insights (aim for 90+ scores).
A mobile-friendly site reduces bounce rates and ranks higher in local search, critical for Google Maps visibility as mobile searches dominate.
Research local health events or issues via Google News or community boards (e.g., “California health fairs”).
Write 800 to 1,500 word blog posts or create 1 to 2 minute videos on local topics like disease prevention.
Include local keywords (e.g., “healthcare in Los Angeles”) and post on your website, social media, and Google Business Profile.
Optimize with internal links to other pages and alt text for images (e.g., “Los Angeles clinic”).
Local content positions you as a community expert, driving engagement and boosting local SEO and Google Maps rankings.
Create short (15-60 seconds) TikTok and Instagram Reels on topics like “HIV myths” or pregnancy misconceptions.
Use free tools like CapCut or Canva with captions and hashtags (e.g., #LocalHealthCare).
Post content 2-3 times weekly and use a scheduler like Buffer to plan posts.
Set Google Alerts for trending health topics to stay relevant.
With 53% of patients preferring online chat and 62% expecting mobile-friendly communication, portals and social media meet modern demands, boosting engagement and local SEO for Google Maps.
Allocate 5-20% of monthly revenue for ads, starting small if new to advertising.
Create a Google Ads account at ads.google.com, verify your business, and set up a campaign targeting local keywords like “HIV testing in California” or “local doctor near me.” Enable location extensions.
Write ad copy with a clear call-to-action (e.g., Does HIV spread through kissing? Get tested today!) linking to your GBP booking page.
Set up Facebook ads at business.facebook.com, targeting local audiences by age, location, and health interests. Use visuals like clinic photos.
Paid ads provide instant visibility in local search, crucial for competing on Google Maps.
Targeting local keywords ensures ads reach ready-to-book patients.
Design a referral program with incentives like a 10% discount on HIV tests or $50 credit for hearing aid maintenance per successful referral. Consult a legal advisor for compliance.
Create promotional materials using Canva for in-office posters and referral cards. Draft email templates in a CRM like Mailchimp.
Build an online referral form with Google Forms or Typeform, adding social media sharing buttons. Embed it on your website’s homepage.
Promote via social media (e.g., “Refer a friend, get rewarded!”) and include referral cards in appointment packets.
Track referrals with unique codes and monitor submissions via the form’s dashboard. Deliver rewards within 48 hours.
Review program success quarterly, adjusting incentives based on new patient numbers.
Only 38% of practices use referral programs, making this a low-cost way to tap patient networks, driving local SEO and Google Maps rankings through user-generated content.
Search Google for local influencers or businesses (e.g., “California health bloggers”).
Email or message them with pitches for guest posts or event sponsorships, offering a link to your site.
Use Ahrefs to track competitors’ backlinks for outreach ideas. Follow up after 1-2 weeks if no reply.
Monitor new links with Google Search Console and disavow low-quality ones quarterly.
Local backlinks from reputable sources boost domain authority, enhancing local SEO and Google Maps rankings.
Offline efforts build real world trust that enhances your online presence. These steps strengthen local SEO and Google Maps visibility by fostering community connections and patient loyalty.
Write job ads for empathetic receptionists with healthcare experience, emphasizing communication skills. Post on Indeed or LinkedIn.
Screen resumes for relevant experience and interview with patient interaction scenarios (e.g., handling an anxious patient).
Offer competitive pay based on Glassdoor market rates and check references from past healthcare roles.
Onboard with a 1-day orientation on your practice’s values and tools. Review performance after 90 days via patient feedback.
Skilled staff create positive first impressions, driving patient satisfaction and referrals (42% of physicians cite referrals as a top acquisition channel), boosting local SEO with reviews.
Create a training plan covering empathetic communication, tools like audiometers, and details on services, pricing, and insurance.
Schedule quarterly 2-hour sessions using online courses (e.g., Coursera) or in-house experts, including role-playing for patient scenarios.
Provide manuals or video tutorials for self-study and test staff with quizzes or feedback surveys.
Update training yearly based on healthcare trends or staff input.
Trained staff counter misinformation with accurate guidance, building trust and encouraging reviews that enhance local SEO and Google Maps rankings.
Train staff to actively listen, paraphrasing patient concerns, especially for sensitive issues like HIV.
Use your CRM to schedule follow-up calls or telemedicine check-ins within 48 hours, asking about treatment satisfaction.
Create a Google Forms survey for post-visit feedback and analyze responses to improve services.
Enhance your clinic with clear signage, comfortable seating, and amenities like water or magazines.
Personalized care fosters loyalty, with 48% of patients researching reviews and 42% more likely to refer, driving local SEO through positive feedback on Google Maps.
Identify non-competing providers like labs or geriatric specialists via local directories or networking events.
Schedule meetings to discuss referral agreements, drafting contracts for consented patient sharing (get legal approval).
Host a joint TikTok Live or webinar on topics like disease prevention, promoting via both networks.
Track referrals quarterly and maintain ties with check-in calls or emails.
Partnerships leverage trust to increase patient volume, boosting local SEO with mentions and referrals that enhance Google Maps visibility.
Check community calendars for events like health fairs or seminars at local centers or assisted living facilities.
Host free 1-hour seminars on disease prevention, preparing slides and promoting via flyers and social media.
Volunteer at health fairs with free screenings and handouts, staffing booths with trained team members.
Sponsor local events, offering funds for branding (e.g., logo on banners). Track new patients from events.
Community engagement builds reputation, with 86% of patients prioritizing it, driving local SEO through earned mentions and reviews on Google Maps.
With our expertise in your back pocket, you can audit your location to uncover your best opportunities to rank higher on Google Maps, and get everything you need to make those improvements.
If your question is not here contact support
Certain elements of local SEO, such as creating a Google Business Profile, can be done at no cost. However, to achieve meaningful and consistent results, businesses often invest in paid tools, advertising, or professional services.
Traditional SEO aims to boost a website’s visibility across national or global search engine results. In contrast, local SEO targets a specific geographic area, such as a city, town, or neighborhood, to attract nearby customers.
SEO encompasses various strategies, but the four primary types are:
Local SEO concentrates on improving a business’s visibility in local search results, such as appearing in Google’s “local pack,” by optimizing for location-specific keywords and listings. On-page SEO, however, focuses on optimizing a website’s content and structure to rank for broader, often non-location-specific, search terms.
Local SEO pricing varies widely. Comprehensive services may range from $3,000 to $5,000 per month, while typical business budgets fall between $500 and $10,000 monthly. Hourly rates for SEO professionals generally range from $10 to $300. Small businesses should expect to invest at least $500 per month to see noticeable improvements.
While a website significantly enhances local SEO by providing a platform to optimize for local search, it’s possible to achieve some visibility without one. Using tools like Google Business Profile or local directories can help, but a website offers a competitive edge for ranking in local search results.
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